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William McDonough to Speak on ‘Reimagining Packaging’

The co-author of Cradle-to Cradle will provide valuable insight at Luxe Pack New York.

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By: Jamie Matusow

Editor-in-Chief

 
At 3pm on May 13, the opening day of Luxe Pack New York, William McDonough, chief executive, McDonough Innovation, co-founder, MBDC and co-author of Cradle-to Cradle: Remaking the Way We Make Things and The Upcycle: Beyond Sustainability—Designing for Abundance, will offer a special presentation for Luxe Pack attendees.
 
The address is in conjunction with an afternoon designed around creating a positive and sustainable future by design.
 
McDonough will also participate in judging the Luxe Pack in Green packaging competition along with Jamie Matusow, editor-in-chief of Beauty Packaging, and a number of other jurors.
 
McDonough says, “I have been working with global manufacturers and retailers to design new packaging concepts and systems because packaging represents a tremendous opportunity for innovation. It is time to re-imagine how we package everything by charting a path to enduring value.”
 
For Beauty Packaging’s exclusive interview with McDonough, please see the April/May issue in print or read here.

Also, don’t miss Beauty Packaging’s annual feature on Environmentally Responsible Packaging.


 

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